There can be many reasons why your keyword is not working. It can be a fad.ħ) Dig Deeper to Know Why Your Favorite Keyword is Not Working Think twice before directing your web strategy towards a new trend.These sudden spikes can be the start of a new trend or can also be a fad that will die soon. You might sometimes notice some uncommon popularity spikes. If the topic already exists on your website, update it with new information.Ħ) Don’t Get Influenced by Sudden Popularity Spikes.You can also use such seasonal keywords to get some extra seasonal business. Just to give an example if you have a cooking blog, you can write about recipes containing pumpkin during fall season or can optimize already existing pumpkin recipes. You can write blogs to coincide with those seasonal trendy topics to attract more traffic, or use it in your online ad’s copy and gain more visibility. There are always some trending topics related to different seasons and months. A little research on Google Trends about why your keyword isn’t working well can help you in improving your SEO.ĥ) Using Google Trends to Find Seasonal Topics.And it also changes when the total number of searches increases or decreases even if the query’s search volume remains constant. Popularity = Keyword or Key Phrase Search Volume / Total Number of SearchesĪs clear from the formula, the popularity changes either when people are not searching that query as they did before. As compared to Google Keyword Planner which gives you an absolute result, Google Trends gives you Relative results. This popularity is generally measured in relative terms rather than absolute. Google Trends helps you in finding out the public interest in a keyword. After this, try building some keywords around it or in association with it.Ĥ) Using Google Trends to Know What Others Are Thinking.Find the word related to your business that is rising in popularity currently.It helps you to know whether people will search for the keyword that you are planning to target or not. Google Trends not just lets you know the popularity of a keyword but also the rise and fall in popularity of that keyword. If those keywords are doing better than the actual keyword.ģ) Using Google Trends to Sail in the Popularity Boat.Search for word variations and misspellings of your targeted keyword on Google Trends.As shown in the picture, online marketing is not as popular as digital marketing, so it’s better to stick to the second. You have to check to make sure that you are targeting the most yielding word. In that case, it might be useful to target the other word variation to increase the traffic. There can be a possibility where digital marketing or digital marketing will be yielding more results as compared to the word ‘digital marketing’. Misspelled words and variations of a word are treated differently than the actual words. Google Trends is very useful as keyword planner for your business. ( online marketing is not as popular as digital marketing) Google Trends seems perfect for this as it helps you in understanding the popularity of a keyword- not just your country but also in your city. Good keywords are not just relevant to your business but are also very effective in bringing traffic and ultimately clients to your business. Here is a list of why and how you should use Google Trends to improve your web business-ġ) Using Google Trends to Find Good Keywords And Not Just Keywordsīefore starting our search for keywords, we have to remember there is a very big chasm between finding just keywords and finding good keywords. I would suggest that before you use Google Keyword Planner, you should try using this tool first as it will help you in forming the rough draft of what you are looking for in a better way. Google Trends is one of the best tools for making your keywords list. How to Use Google Trends to Find Killer Keywords: 10 Amazing Tricks ![]() ![]() So, we can say that bagels are very popular in Brooklyn. Then, the relative score for Bagel in Brooklyn will be (100,000/200,000) x 100 = 50. Let’s understand how Google provides a score to a search query:įor example, let’s say the total number of searches in Brooklyn is somewhere around 200,000 and the searches for bagels are 100,000. In other words, Google Trends tell us what others are searching for on Google and the historical data on most of the popular searches.Īccording to Google, the popularity of any keyword is calculated by diving the total number of searches in a country by the number of searches for a specific keyword. You can filter these searches based on the geographical locations – country or city. Google Trends is a free tool by Google that provides data along with graphs on the popularity of various searches.
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